All we wanted for Christmas was a box of chocolates bigger than our heads. In return, we gave Godiva its first-ever tagline, a whimsical chocolate-drizzled typography, a photography style with a human touch and over 200 headlines.
THE INFINITY BOX
Introducing a solid gold box that can be infinitely refilled and passed down to your children’s children.
We created a detailed, 60-page set of guidelines, including rules for international use, a step-by-step guide for creating posters and a massive library of assets including headlines for several occasions.
As you can see, the campaign extends to all seasons.